{"id":1157,"date":"2021-05-05T10:32:44","date_gmt":"2021-05-05T10:32:44","guid":{"rendered":"https:\/\/artforlife.es\/?p=1157"},"modified":"2021-07-01T10:47:58","modified_gmt":"2021-07-01T10:47:58","slug":"art-thinking-en-la-practica","status":"publish","type":"post","link":"https:\/\/artforlife.es\/es\/equipos\/art-thinking-en-la-practica\/","title":{"rendered":"Una agencia secreta va al museo a pensar"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Una agencia secreta va al museo a pensar: Un caso de formaci\u00f3n experiencial combinado con consultor\u00eda creativa. \u00bfEs una agencia secreta? No exactamente. <a href=\"https:\/\/www.linkedin.com\/company\/latapadera-creaciones\/?originalSubdomain=es\">LaTapadera<\/a>\u00a0 es un estudio creativo que trabaja con entidades referentes. No tienen secretos, pero eso s\u00ed, acceder a su estudio-galer\u00eda-loft s\u00f3lo es posible con coordenadas propias de esp\u00edas de pel\u00edcula. Hacen branding, campa\u00f1as, publicidad y m\u00e1s con un componente altamente art\u00edstico.<\/p>\n<p>Te compartimos la experiencia de la primera vez que trabajamos en uni\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Objetivos a trabajar:<\/strong><\/p>\n<ul>\n<li>Ser m\u00e1s part\u00edcipes de los procesos de otras personas y departamentos.<\/li>\n<li>Tomar perspectiva de la interrelaci\u00f3n de procesos que se l levan a cabo en cada proyecto.<\/li>\n<li>Que el equipo obtenga una visi\u00f3n m\u00e1s integral de la organizaci\u00f3n y de su estrategia.<\/li>\n<li>Reforzar las potencialidades creativas individuales y colectivos.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Necesidades detectadas con respecto al \u201cc\u00f3mo\u201d:<\/strong><\/p>\n<ul>\n<li>Trabajar de forma creativa para conseguir esos objetivos estrat\u00e9gicos.<\/li>\n<li>El proceso debe ir acorde con el sello de identidad del estudio creativo.<\/li>\n<li>Se desea trabajar con la totalidad del equipo.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Acciones llevadas a cabo:<\/strong><\/p>\n<p>Formaci\u00f3n experiencial: Re\ufb02exi\u00f3n productiva e inspiradora sobre los h\u00e1bitos creativos individuales y colectivos. Para tomar conciencia de c\u00f3mo aplicamos la creatividad en el d\u00eda a d\u00eda y claves para optimizarla (a\u00fan m\u00e1s).<\/p>\n<p>Consultor\u00eda creativa: Un proceso de re\ufb02exi\u00f3n para mejorar la experiencia de cliente\/a y observar con lenguaje visual la interrelaci\u00f3n de procesos que ayudan a la clientela a conseguir sus objetivos.<\/p>\n<p>Art Thinking at work: Consultor\u00eda creativa en un museo. La metodolog\u00eda que utiliza las obras de arte como met\u00e1fora visual de retos a trabajar, aplicada para optimizar el enganche entre distintas partes de los procesos. Para tomar perspectiva de la estrategia de la empresa y fomentar una reflexi\u00f3n creativa y productiva. En cada obra se trabaj\u00f3 un subtema, y el proceso finaliz\u00f3 con la creaci\u00f3n de conclusiones visuales por parte de cada participante, en formato arte-facto.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bene\ufb01cios obtenidos:<\/strong><\/p>\n<ul>\n<li>Un espacio-tiempo de calidad: El equipo compartiendo y aprendiendo junto, trabajando lo importante no urgente, es decir, lo estrat\u00e9gico.<\/li>\n<li>Mayor conciencia de la conexi\u00f3n entre procesos. La importancia de las partes en la conformaci\u00f3n del todo.<\/li>\n<li>M\u00e1s toma de conciencia de los procesos desde la perspectiva de la clientela.<\/li>\n<li>Aumento de conciencia del poder de in\ufb02uencia individual y colectivo en los procesos creativos.<\/li>\n<li>Aprendizaje de herramientas para optimizar la creatividad, trabajando con todos los departamentos.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Y adem\u00e1s:<\/strong><\/p>\n<p>Trabajar con metodolog\u00edas creativas hace el proceso ligero y m\u00e1s motivador.<\/p>\n<p>Se demuestra que es posible trabajar temas estrat\u00e9gicos desde el buen humor, la participaci\u00f3n y conservando el foco.<\/p>\n<p>Una estructura clara y dinamizada permite profundizar y avanzar en pocas sesiones.<\/p>\n<p>Generar un momento de escucha mutua facilita la integraci\u00f3n de la visi\u00f3n de la empresa.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><figure class=\"caja\"><img decoding=\"async\" data-src=\"https:\/\/artforlife.es\/wp-content\/uploads\/2021\/05\/Foto_post_Latapadera.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1307;\" \/><figcaption><\/figcaption><\/figure><div class=\"vc_empty_space\"   style=\"height: 2vh\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>Momento de re\ufb02exi\u00f3n individual en la formaci\u00f3n en LaTapadera, minutos antes de ponerse a trabajar en equipo con Miren Lauzirika de Art for Life.<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Una agencia secreta va al museo a pensar: Un caso de formaci\u00f3n experiencial combinado con consultor\u00eda creativa. \u00bfEs una agencia secreta? No exactamente. LaTapadera\u00a0 es un estudio creativo que trabaja con entidades referentes. No tienen secretos, pero eso s\u00ed, acceder a su estudio-galer\u00eda-loft s\u00f3lo es posible con coordenadas propias de esp\u00edas de pel\u00edcula. Hacen branding, [...]","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,14],"tags":[],"class_list":["post-1157","post","type-post","status-publish","format-standard","hentry","category-equipos","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una agencia secreta va al museo a pensar - Art for life!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artforlife.es\/es\/equipos\/art-thinking-en-la-practica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una agencia secreta va al museo a pensar - Art for life!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artforlife.es\/es\/equipos\/art-thinking-en-la-practica\/\" \/>\n<meta property=\"og:site_name\" content=\"Art for life!\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T10:32:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T10:47:58+00:00\" \/>\n<meta name=\"author\" content=\"Miren Lauzirika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mirenlauzirika\" \/>\n<meta name=\"twitter:site\" content=\"@mirenlauzirika\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miren Lauzirika\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/artforlife.es\\\/en\\\/teams\\\/art-thinking-in-practice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artforlife.es\\\/en\\\/teams\\\/art-thinking-in-practice\\\/\"},\"author\":{\"name\":\"Miren Lauzirika\",\"@id\":\"https:\\\/\\\/artforlife.es\\\/es\\\/#\\\/schema\\\/person\\\/20f2ab35a1aca668461e45a7ef3b8146\"},\"headline\":\"Una agencia secreta va al museo a pensar\",\"datePublished\":\"2021-05-05T10:32:44+00:00\",\"dateModified\":\"2021-07-01T10:47:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/artforlife.es\\\/en\\\/teams\\\/art-thinking-in-practice\\\/\"},\"wordCount\":573,\"publisher\":{\"@id\":\"https:\\\/\\\/artforlife.es\\\/es\\\/#organization\"},\"articleSection\":[\"Equipos\",\"Inspiraci\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/artforlife.es\\\/en\\\/teams\\\/art-thinking-in-practice\\\/\",\"url\":\"https:\\\/\\\/artforlife.es\\\/en\\\/teams\\\/art-thinking-in-practice\\\/\",\"name\":\"Una agencia secreta va al museo a pensar - 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