{"id":1157,"date":"2021-05-05T10:32:44","date_gmt":"2021-05-05T10:32:44","guid":{"rendered":"https:\/\/artforlife.es\/?p=1157"},"modified":"2021-07-01T10:47:58","modified_gmt":"2021-07-01T10:47:58","slug":"art-thinking-praktikan","status":"publish","type":"post","link":"https:\/\/artforlife.es\/eu\/lantaldeak\/art-thinking-praktikan\/","title":{"rendered":"Agentzia sekretu bat museora doa pentsatzera"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"translation-block\">Agentzia sekretua al da? Ez zehazki. <a href=\"https:\/\/www.linkedin.com\/company\/latapadera-creaciones\/?originalSubdomain=es\" target=\"_self\"> LaTapadera <\/a> erreferentziazko erakundeekin lan egiten duen agentzia sortzailea da. Ez dute sekreturik, baina hori bai, beren estudio-galeria-loftera sartzea filmeetako espioien pareko gaitasunekin bakarrik da posible. Branding-a, kanpainak, publizitatea egiten dituzte, osagai artistiko handiarekin.<\/p>\n<p>Elkarrekin lan egin genuen lehen aldiko esperientzia partekatzen dizugu.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Enpresarekin landu beharreko helburuak:<\/strong><\/p>\n<ul>\n<li>Beste pertsona eta sail batzuen prozesuetan partaidetza gehiago izatea.<\/li>\n<li>Proiektu bakoitzean gauzatzen diren prozesu ezberdinen arteko loturen ikuspegia hartzea.<\/li>\n<li>Taldeak erakundearen eta haren estrategiaren ikuspegi integralagoa lortzea.<\/li>\n<li>Sormen-ahalmen indibidualak eta kolektiboak indartzea.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\"Moduari\" dagokionez hautemandako beharrak:<\/strong><\/p>\n<ul>\n<li>Sormenaren bidez lan egitea helburu estrategiko horiek lortzeko.<\/li>\n<li>Prozesuak bat etorri behar du agentziaren nortasun-zigiluarekin.<\/li>\n<li>Talde osoarekin lan egin nahi da.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Egindako ekintzak:<\/strong><\/p>\n<p>Formakuntza-esperientziala: banakako eta taldeko sormen-ohiturei buruzko hausnarketa\nproduktiboa eta inspiratzailea. Sormena egunerokoan nola aplikatzen dugun eta sormena are\ngehiago optimizatzeko gakoak zein diren jabetzeko.<\/p>\n<p>Aholkularitza sortzailea: gogoeta-prozesu bat agentziaren bezeroen esperientzia hobetzeko eta bezeroei helburuak lortzen laguntzen dieten prozesuen arteko erlazioa ikastea. Visual Thinking delakoa erabiliz.<\/p>\n<p>Art Thinking at work: museo batean egindako aholkularitza sortzaile prozesua. Artelanak\nmetafora bisual gisa erabiltzean datza. Landu beharreko erronken islada gisa erabiltzen dituen\nmetodologia. Kasu honetan, agentziaren barne-prozesuen zati desberdinen arteko lotura\noptimizatzeko aplikatuta. Enpresaren estrategiaren ikuspegia hartzeko eta hausnarketa sortzailea eta produktiboa sustatzeko. Prozesu parte-hartzaile hori burutu eta gero, bakoitzak ondorio bisualak sortuz amaitu zen saioa, artefakto bat eratuz ondorioak iksutarazteko.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lortutako onurak:<\/strong><\/p>\n<ul>\n<li>Kalitatezko espazio-denbora: taldea elkarrekin partekatuz eta ikasiz, hau da, estrategikoa dena. Prozesuen arteko loturaz gehiago jabetzea.<\/li>\n<li>Parte bakoitzak osotasunaren eraketan duten garrantzia ulertuz.<\/li>\n<li>Prozesuen kontzientzia gehiago hartzea bezeroen ikuspegitik.<\/li>\n<li>Sormen-prozesuetan norbanakoaren eta taldearen eragin-ahalmenaren kontzientzia handitzea.<\/li>\n<li>Sormena optimizatzeko tresnak ikastea, sail guztiekin lan eginez.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Eta, gainera:<\/strong><\/p>\n<p>Metodologia sortzaileekin lan egiteak prozesu arinagoa eta motibagarriagoa egiten du.<\/p>\n<p>Gai estrategikoak umore onetik, parte-hartzetik eta gaiari eutsiz landu daitezkeela erakusten da.<\/p>\n<p>Egitura argi eta dinamizatu batek saio gutxitan sakontzeko eta aurrera egiteko aukera ematen du.<\/p>\n<p>Elkarri entzuteko une bat sortzeak enpresaren ikuspegia integratzea errazten du.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><figure class=\"caja\"><img decoding=\"async\" data-src=\"https:\/\/artforlife.es\/wp-content\/uploads\/2021\/05\/Foto_post_Latapadera.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1307;\" \/><figcaption><\/figcaption><\/figure><div class=\"vc_empty_space\"   style=\"height: 2vh\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>Bakarkako hausnarketa-unea LaTapaderan, Art for Lifeko Miren Lauzirikarekin talde-lanean hasi baino minutu batzuk lehenago.<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Una agencia secreta va al museo a pensar: Un caso de formaci\u00f3n experiencial combinado con consultor\u00eda creativa. \u00bfEs una agencia secreta? No exactamente. LaTapadera\u00a0 es un estudio creativo que trabaja con entidades referentes. No tienen secretos, pero eso s\u00ed, acceder a su estudio-galer\u00eda-loft s\u00f3lo es posible con coordenadas propias de esp\u00edas de pel\u00edcula. Hacen branding, [...]","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,14],"tags":[],"class_list":["post-1157","post","type-post","status-publish","format-standard","hentry","category-equipos","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una agencia secreta va al museo a pensar - Art for life!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artforlife.es\/eu\/lantaldeak\/art-thinking-praktikan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una agencia secreta va al museo a pensar - Art for life!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artforlife.es\/eu\/lantaldeak\/art-thinking-praktikan\/\" \/>\n<meta property=\"og:site_name\" content=\"Art for life!\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T10:32:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T10:47:58+00:00\" \/>\n<meta name=\"author\" content=\"Miren Lauzirika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mirenlauzirika\" \/>\n<meta name=\"twitter:site\" content=\"@mirenlauzirika\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miren Lauzirika\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutua\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/artforlife.es\\\/en\\\/teams\\\/art-thinking-in-practice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artforlife.es\\\/en\\\/teams\\\/art-thinking-in-practice\\\/\"},\"author\":{\"name\":\"Miren Lauzirika\",\"@id\":\"https:\\\/\\\/artforlife.es\\\/es\\\/#\\\/schema\\\/person\\\/20f2ab35a1aca668461e45a7ef3b8146\"},\"headline\":\"Una agencia secreta va al museo a pensar\",\"datePublished\":\"2021-05-05T10:32:44+00:00\",\"dateModified\":\"2021-07-01T10:47:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/artforlife.es\\\/en\\\/teams\\\/art-thinking-in-practice\\\/\"},\"wordCount\":573,\"publisher\":{\"@id\":\"https:\\\/\\\/artforlife.es\\\/es\\\/#organization\"},\"articleSection\":[\"Equipos\",\"Inspiraci\u00f3n\"],\"inLanguage\":\"eu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/artforlife.es\\\/en\\\/teams\\\/art-thinking-in-practice\\\/\",\"url\":\"https:\\\/\\\/artforlife.es\\\/en\\\/teams\\\/art-thinking-in-practice\\\/\",\"name\":\"Una agencia secreta va al museo a pensar - 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